CASE STUDY
HOW ONE STYLIST DOUBLED HER PROFIT MARGINS AND TOOK BACK CONTROL
When Jamie first messaged us, she was close to burnout.
She had a full book, a loyal client base, and years of experience—but every month felt like she was running uphill. “I’d look at my numbers and think, How am I still not getting ahead?” she said.
Despite working five to six days a week, ordering thousands of dollars in hair, and raising her install prices, the numbers didn’t lie. Jamie’s profit margins hovered around 6% per install. Her clients were happy. But her bank account wasn’t.
She didn’t need more clients. She needed a better business model.
THE TURNING POINT: A REALITY CHECK
Jamie had taken other courses—ones that promised “six figures” through better marketing, better branding, or just pushing harder on Instagram. “But no one talked about profit. They all talked about revenue,” she said.
After stumbling on Glam.Is.On EDU, Jamie booked a discovery call.
“I remember thinking, Finally—someone’s talking about the real problem. Not how to post reels or get followers, but how to stop giving away half my income to hair suppliers.”
What caught Jamie’s attention was the math.
| THEN | NOW (after implementing the course) | |
|---|---|---|
| Install Revenue | $2,145 | $2,145 |
| Product Cost | $786.50 | $301.18 |
| Stylist Payout | $750.75 | $750.75 |
| Overhead | $536.25 | $536.25 |
| Profit | $71.50 (3%) | $556.82 (26%) |
That shift was all the proof she needed.
STARTING THE SPRINT COURSE
Jamie enrolled in the Sprint Course—a lean, high-impact track with six modules and a one-on-one call included.
Her goals were clear:
- Find a new hair supplier she could trust
- Cut product costs by 50% without lowering quality
- Build a simple, strategic inventory that didn’t tie up cash
- Rework her pricing structure so every install paid her what she was worth
BREAKING UP WITH HER SUPPLIER
The hardest part? Letting go of what was familiar.
“I had used the same brand for years. I was comfortable. But the quality wasn’t what it used to be, and my costs kept climbing.”
Module 2 broke down the differences between raw, virgin, and processed hair—and explained why big-name brands often start strong but decline over time after acquisition.
Module 4 introduced Jamie to Organic Hair, a direct-from-factory Chinese supplier Brendon vetted personally. It offered longer wefts, consistent texture, and honest communication.
Jamie placed her first order.
The product was not only
better—it was
half the price.
BUILDING SMARTER INVENTORY
In Module 6, Jamie learned how to stock hair strategically—using just three colors and a universal texture that matched 90% of her client base.
She also invested in a color ring, which turned out to be one of the most important tools in her consultation process. “Clients trusted me more when I had professional tools and could show them options. It made me feel legit.”
With fewer SKUs and a clearer plan, she freed up over
$2,000 in cash
that had been sitting in unused stock.
REWORKING THE PRICING CONVERSATION
Module 7 helped Jamie restructure her install pricing—not by guessing, but by calculating exact margins for wholesale, retail, and service fees.
For the first time, she could explain her pricing to clients with full confidence.
“It changed the tone of every consultation. I wasn’t just quoting a number—I was presenting a value. And clients respected it.”
She also used client communication scripts from Module 9 to explain her switch to the new hair, including a model discount for loyal clients willing to test it out.
The result?
- 7 new client referrals in one month
- 22% increase in average profit per install
- 1 supplier relationship she could count on
THE OUTCOME: PROFIT + PEACE OF MIND
Within six weeks, Jamie had:
- Paid off the course
- Increased her monthly profit by over $2,000
- Simplified her ordering process
- Reduced returns, complaints, and reinstall issues
- Felt confident in how she priced and communicated her work
But most importantly?
She stopped doubting herself.
“I’m not working harder now. I’m just finally working smarter. I didn’t need a bigger brand. I needed a better system.”
JAMIE’S ADVICE TO OTHER STYLISTS
“If you’re tired of feeling like the math never works out, this is the course you need. You don’t need more hustle—you need better information. This gave me that.”